Juspay opens DIFC headquarters to expand Middle East fintech operations. Global payments infrastructure leader strengthens GCC presence amid rising enterprise digital commerce demand.
Global payments infrastructure leader deepens GCC focus as enterprise digital commerce demand surges
Juspay has formally expanded its Middle East footprint with the launch of its regional headquarters at Dubai International Financial Centre (DIFC), marking a strategic milestone in the company’s global growth trajectory.
The move reinforces Juspay’s commitment to serving enterprise merchants, banks, and financial institutions across the GCC, as digital commerce accelerates at scale.
As industries including aviation, hospitality, e-commerce, and financial services rapidly digitise, enterprises operating in the region face growing payment complexity, driven by multiple currencies, evolving regulatory frameworks, and diverse local payment methods.
Scaling Enterprise-Grade Payments Infrastructure in the GCC
Juspay’s payments orchestration platform addresses these challenges through a unified, institutional-grade payments stack designed to:
- Optimise authorisation rates
- Reduce transaction costs
- Simplify regulatory compliance
- Enable seamless cross-border scaling
- Deliver high-availability, enterprise reliability
By establishing operations within DIFC, Juspay positions itself at the heart of the Middle East’s most significant fintech ecosystem.
DIFC provides a globally recognised regulatory environment, robust digital infrastructure and access to high-calibre financial services talent — key enablers for scaling next-generation payment infrastructure.
Sheetal Lalwani, Co-founder & COO of Juspay, commented:
“For over a decade, Juspay has built foundational payments infrastructure powering mission-critical commerce globally. We are excited to bring our expertise to the Middle East and partner with merchants, banks, networks and ecosystem players to develop secure, scalable and future-ready payments infrastructure for the region’s rapidly evolving digital economy.”
Strengthening Dubai’s Position as a Global FinTech Hub
Salmaan Jaffery, Chief Business Development Officer at DIFC Authority, added:
“We are pleased to welcome Juspay to the region’s leading fintech and financial services ecosystem. Juspay’s presence strengthens our growing digital economy and reinforces DIFC’s role as a catalyst for financial innovation, further cementing Dubai’s position as a top global fintech hub.”
Global Expertise Meets Regional Ambition
With over 1,500 payment specialists globally, Juspay supports more than 500 enterprise merchants and banks, including leading brands such as Amazon, Google, HSBC and Agoda.
The company’s full-stack capabilities span:
- Payment orchestration
- Authentication & tokenisation
- Fraud management solutions
- Reconciliation infrastructure
- White-label payment gateways
- Real-time payments infrastructure for banks
Nakul Kothari, Head of Middle East & APAC at Juspay, emphasised the regional strategy:
“By establishing our presence in DIFC, we are investing in long-term partnerships across the Middle East. The region presents immense opportunity, and we are committed to building innovative, scalable payment stacks rooted in deep local market understanding.”
Juspay plans to expand its regional team across business development, solution engineering and strategic partnerships as it accelerates growth across the Middle Eastern payments landscape.
The expansion signals a broader ambition — to enable open, interoperable, and accessible payments infrastructure worldwide while positioning the Middle East as a critical node in Juspay’s global ecosystem.
