Salik collaborates with Dubai Charity Society to provide Eid clothing vouchers for orphans, reinforcing community values during the UAE’s Year of the Family.
Salik, Dubai’s exclusive toll gate operator, has partnered with the Dubai Charity Society to support orphans through a meaningful Eid initiative, in the spirit of giving that defines Ramadan and Eid,
The programme provides Eid clothing vouchers, allowing children to choose their own outfits and celebrate Eid Al Fitr with dignity and joy—a gesture that goes beyond charity, focusing on empowerment and emotional connection.
A Gesture Rooted in the Year of the Family
The initiative aligns closely with the UAE’s declaration of 2026 as the “Year of the Family”, reinforcing values of unity, compassion, and social cohesion.
By enabling orphans to participate in Eid traditions in a personal and meaningful way, the initiative highlights the importance of family, belonging, and shared celebration within the community.
Leadership Perspective: Beyond Business
Commenting on the initiative, Ibrahim Sultan Al Haddad, CEO of Salik, said:
“At Salik, we believe our role extends beyond providing services. Supporting society and promoting values of solidarity and compassion are central to our vision. This initiative reflects our commitment to contributing to a more cohesive and supportive community.”
Strengthening Public-Private Partnerships
Ahmed Al Suwaidi, Executive Director of Dubai Charity Society, added:
“This initiative represents a strong example of collaboration between the private sector and charitable organisations. It brings joy to the lives of orphans and reinforces the importance of giving, compassion, and community support—values that are deeply rooted in UAE society.”
A Broader Commitment to Social Impact
The initiative reflects Salik’s continued efforts to support community-driven programmes that enhance quality of life and promote inclusivity.
As corporate entities in the UAE take on more active roles in social development, initiatives like these demonstrate how businesses can contribute meaningfully to society while strengthening community ties.
